Considering the competitive nature of the Halloween season, it’s crucial to stand out however you can. With the host of marketing tools on POSH, you can easily stand out and sell out.
We understand that attendees tend to gravitate to the best-packaged product. That’s why POSH Event Pages give you the ability to curate the vibe of your event before people even get there!
During event creation, there are 3 key factors that influence the design of your page — flyer, accent color, and light/dark mode. Your flyer does a good job of setting the tone of your event, so we suggest selecting an accent color that’s predominant on your flyer. If you’ve selected a dark accent color, Try out light mode to give a different feel to your page, depending on the theme.
Once the basics are there and your event is created, you can get super creative! Navigate to the paintbrush icon on any Event Dashboard to add a YouTube Video of a previous event, a song that fits the theme of your event, venue photos, and more! Tip: Have some fun with your Lineup Section Title. You can change the title to literally anything!
In today’s marketing environment, there are 2 key principles to remember: 1. Maximize personalization when sending messages to customers 2. Maximize the number of channels you use to market to each customer. (The average person needs to see something 7 times before they decide to buy it!) People need to feel like you personally want them at your event and they need to hear about it from multiple friends before they decide to come. This mix of subliminal incentivizes followed by a personalized invite is your key to selling out.
With POSH, you can easily get this done. The first step is sending out a personalized text blast to past attendees as soon as you go live. Whether people purchase or not, SMS campaigns have a 98% open rate, meaning your event is automatically on everyone’s mind.
Once your first blast is sent, it’s time to create a Kickback offer. Not sure what kickback is? This article describes it. We suggest offering a 20–25% Kickback Offer on a per-order basis, so that attendees know they can bring just 4–5 friends to go for free!
When your Kickback offer is live, anyone who visits your event page will see a CTA to bring earn $$$ for bringing their friends. This brings personalization to a new level: making your attendees promote to their friends without you having to. As more attendees sell tickets to their friends, those same friends will receive Kickback links that they can continue to share with even more of their own friends. If you offer the right Kickback incentive, you won’t have to do any promotion at all! And the sell out begins…
Now that sales are rolling in and your Kickback offer is live, it’s time to get your attendees engaged. With POSH’s Integrated Social Guestlist & Event Activity Feed, your event will continue to convert attendees as more faces and comments populate. Hide Social Features by navigating to Event Settings before your first few sales to build demand.
As attendees purchase, they will have access to the Social Guestlist. Event attendees will be able to add social media handles & a profile photo to view and chat with others that are coming to your event. Below the Social Guestlist is your Event Activity Feed. From this section, people can post messages, reply, and react to one another. Try getting the conversations going by asking what costumes people are wearing. Maybe run a quick poll with emoji reactions. The sky is your limit on creative ways to engage attendees on POSH!
Want us to help you curate the best Halloween event ever? Email me at owen@posh.vip and I’ll do everything I can to help you make this the most memorable year yet!
Click here to get started creating your Halloween event on POSH!
